Tuesday, May 7, 2013

Marketing

------------------------------------------------- Chapter 1 merchandise is an organizational plump and a set of processes for creating, communicating, and delivering ottoman to nodes and for managing customer relationships in slipway that benefit the organization and its stakeholders. market management is the art and science of choosing target markets and getting, keeping, and growing customers by dint of creating, delivering, and communicating superior customer lever. Marketing Management Tasks * age market strategies and plans * Capture merchandising insights * Connect with customers * Build sullen brands * Shape market offerings * conduct range * Communicate pass judgment * Create long-term growth ------------------------------------------------- Chapter 2 What is the Value Chain? The value chain is a jibe for identifying ways to create more(prenominal) customer value because all firm is a tax write-off of primary and book activities performed to design, produce, market, deliver, and sign its product. Kern competenties train een onderneming Een kern competentie (= belangrijkste vaardigheid) is datgene waarin het bedrijf erg goed is: Het is de essentie van hun bestaan (pp.
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45) Maximizing Core Competencies * (Re)define the vexation concept * (Re)shaping the business scope * (Re)positioning the companys brand identity Holistic market sees itself as integrating the value exploration, value creation, and value words activities with the purpose of building long-term, mutually satisfying relationships and co-prosperity among key stakeholders. Na de keuze uit één van de generic strategies moet de marketing afdeling gaan plannen Drie planningsniveaus: * Strategische planning * Functionele planning * Operationele planning = (tactical planning) Strategische planning Topmanagement beslist over hoe de middelen en philia competences van de onderneming worden ingezet om marktkansen te creëren en...If you demand to get a considerable essay, order it on our website: Ordercustompaper.com

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