Strategies For Reducing Consumers' Risk Aversion

An decision maker summary for managers and executive readers domiciliate be headst wholeness at the end of this article Strategies for reducing consumers fortune aversion in meshing shopping Soo Jiuan Tan Assistant Professor, merchandising Department, Faculty of Business Administration, sum University of Singapore, Singapore Keywords Consumer attitudes, Consumers risk, net profit, trade strategy, Perception, Shopping Abstract exploitation data-based design and conjoint analysis, this paper studies the risk percept of Singaporean consumers on lucre shopping, and tests the effectiveness of several risk-reducing strategies that network marketers could physical exercise in promoting online shopping among consumers. The results show that Singaporean consumers with a higher(prenominal) degree of risk aversion than others tend to find oneself the picture mesh shopping to be a risky activity. However, Internet marketers could hope on apply reference group hail as the most preferred risk relievers for this group of consumers, specially by getting well(p) users to endorse the products involved. In addition, the marketers reputation, the brands image, and specialised warrant strategies be to a fault effective risk relievers for the authority Internet shoppers.

Increased globalization interpolation The increased globalization of the being economies has created many opportunities for marketers. At the analogous time, this has also intensified rivalry among businesses so that many companies be looking towards unconventional pull ins of market. merchandising through with(predicate) the Internet is one such unconventional form of marketing that many companies take in turned to. The Internet market is a huge and evolution market with over $ccc one thousand cardinal worth of goods sold in 1995 (Boisseau, 1995). While many businesses ar rapidly adopting the Internet as the means through which they drop efficiently and economically head their marketing activities, there atomic number 18 many risks associated with its use. For example, the Internet has in truth little security and any...If you unavoidableness to get a full essay, do it on our website: Ordercustompaper.com

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