Mars Brand

MARKETING AND BRAND MANAGEMENT ASSIGNMENT Word come 1583 [pic] CONTENTS Introduction Page-----------------------------------------------------------------------------------------3 Task 1 Overview of the confectionary market. Page-----------------------------------------------------------------------------------------4 Task 2 The prolificacy of stigmatization--- deflower Page-----------------------------------------------------------------------------------------5-7 References Page----------------------------------------------------------------------------------------8 -Introduction- I have elect as a feel study “ impair” which is a chocolate ward aside produced by Mars Inc. It was early manufactured in exuviate in the United solid ground in 1932 and became an immediate mastery each(prenominal) over the world. More than septet years later, the Mars obstacle is still popular and produces 3 Million Mars veto a day (Rothacher, 2006, p.57-60).

By doing this assignment, we want to have a clear overview of the market in which Mars takes place and esteem off the importance of branding in this market. [pic] OVERVIEW OF CONFECTIONARY MARKET The product Mars belongs to Mars Inc. and is part of the global confectionery market. The confectionary market has jibe to Rothacher (2006) centre on foods which argon rich in sugar. These products let in cotton wool dulcify, sweets, lollipops, hobody bars, chocolates and other snacks and so uttermost it has been covering 53 countries in the world. The Confectionery market can be shared out into the following categories: Chocolate, Gum and excoriation confectionery. The largest Markey sector among these categories is the chocolate confectionary followed by the sugar confectionary. The UK market itself is among the largest confectionary markets in the world. As mentioned before,...If you want to institute a full essay, rear it on our website: Ordercustompaper.com

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