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European and Mediterranean Conference on Information Systems 2008 (EMCIS2008) may 25-26 2008, Al Bustan Rotana Hotel, Dubai APPLYING A MODEL OF THE DYNAMICS OF PURCHASING FROM practical(prenominal) STORES TO UAE Reza Barkhi, section of MIS, American University of Sharjah, Sharjah, UAE 26666 Rbarkhi@aus.edu (On leave from Virginia Tech, USA) Abstract Virtual investment firms fascinate the kinetics of consumer choice-making. We develop and empirically test a model, use info from United States, that describes consumer procure decisions in a practical(prenominal) farm animal and propose a refined model to be proved with data from United Arab Emirates, specifically Dubai. The model helps in the free fall of practical(prenominal) stores by describing how individuals who visit such stores can be generate to purchase from virtual stores. It describes that perceived usefulness, perceived behavioural control, and perceived peer influence impact attitude toward buy from a virtual store. Attitude toward purchasing from a virtual store, in turn, influence the actual purchasing from a virtual store. The results of this content have implications for the design of virtual stores that lead to purchase decisions. recognize Words: Electronic Commerce, Ease of Use, Usefulness, Peer Influence, coordinate equivalence Modeling, Theory of Reasoned Action, Theory of Planned Behavior.

1 induction With the general use of the Internet, the virtual store innovation stands higher up legion(predicate) other technological innovations in that it can increase the speed, efficiency, and durabilit y of business transactions (Diamond, 1998). ! E-commerce sales in the second move out back of 2004 were approximately $15.7 one million million, an increase of 23.1 percent from the second shite of 2003 (U.S. census Bureau, 2003). Forrester Research projects that U.S. consumers will spend approximately $217.8 billion online in 2007. Clearly, knowledge of the determinants of virtual store purchase is progressively of the essence(predicate) to business success. While virtual store purchase in...If you wishing to get a full essay, order it on our website: OrderCustomPaper.com

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