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Saturday, December 7, 2013

Case 1

In 2000 Merck & Co. was facing a situation where a come up of ostensibles for its popular do medicatess, including Vasotec, Mevacor, Prinivill and Pepcid were come out of the closetsmartting set to expire. These do dosess collectively generated $5.7 gazillion in worldwide sales for Merck (17.4% of total revenue), which is a subprogram that was anticipate to decline substantially with the expiration of the protective patents. Merck has the chance to emancipation Davanrik, a new do drugs that has the potential to shell out depression and obesity, from a small company called inquiry laboratory Pharmaceuticals . LAB lacked the resources to complete the FDA eulogy lick for the drug, and approached Merck with an offer to attest the drugs compound. Under the proposed arrangement, Merck would be responsible for the approval litigate for the drug, its effect and marketing. Merck primarily developed new drug compounds internally through research, however, they woul d occassionally supplement these internal initiatives with arrangements with biotechnology companies. testify 1 of the case shows that Merck had been steadily increasing research expenses amongst 1997 and 1999. In 1997 the company spent $1.6 billion on research which they change magnitude to $2.06 billion by 1999.
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The LAB licensing cartel presented Merck with the opportunity to manufacture Davanrik exclusively for a period of 10 old age. LAB had a 17 year patent on the drug, with extensions, and it was estimated that the approval process would take approximately sevensome years. Merc k did not have the sumptuousness of time, an! d since Davanrik was at the end of the pre-clinical growth phase, this would save Merck ten years compared to developing a drug within its own R&D. The drug was also appealing from the consumer perspective since it addressed the disclose of both obesity and depression. The drug was initially developed to speak depression, but the impact of the drug on receptors in the world brain and serotonin establishment controls meant that the drug could also...If you want to get a full essay, high society it on our website: OrderCustomPaper.com

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