Thursday, February 21, 2019
Through the Eyes of Modern Society
The intriguing documentary of cleaning Us thinly 4 by Jean Kilbourne, provides for a controversial topic of the foundation of advertising in the media and how it affects women directly and indirectly. Consequently, harsh results be perceived from these advertisements. Of both the factual statements made by Jean Kilbourne during this documentary, many fallacies arose. The media leaves us exceedingly vulnerable to assimilating ourselves to all aspects of mass media.I bottom of the inning closely let out myself with the situation at hand because I am a ramify of a society that is raised up on a popular culture that is ubiquitous. We are constantly consumed in the media every single twenty-four hours with advertisements flooding our brains. In fact, I feel that women are not as materialized, de gentleized, or objectified as they are overpoweringly depicted in Killing Us Softly 4. Essentially, Killing Us Softly 4 is an trial of the media and, especially, advertisings influence on the society and negatively targets and affects women.It characterizes how women are portrayed as objects, not humans. This is re turn ined by a series of advertisements focused on certain body parts, for instance, a womans legs or breasts, which plain dehumanizes women. The issues related to the advertisements presented in this film include a major decline in self-esteem experienced by jejune females, eating disorders, and violence against women, among other examples. As a result, Kilbourne immediately stresses her opinions that females are bombarded with a multiplicity of insecurities compared to males growing up.She blames this imbalance of self-esteem to the models that indirectly promote women to look up to the unreachable example build portrayed in advertising. The result is damaging to our collective psychological makeup as removed as the way we put one over women in the real world and how women view themselves. Is it the womans body that has been objectified for t he sole purpose of this advertising? For instance, as stated in the video, it states that the perfect ideal women figure is always shown with a light-skinned, straight-hair, skinny figure.Women of color are single considered beautiful if they resemble the snow-covered ideal (548-556). In fact, I tend to disagree with this very statement. Women can be attractive and be a successful model no matter what skin color they are born with, where they came from, or what their hereditary pattern or race may be. Also, it was stated that certain races that are not light-skinned are usually represented as animals instead of human beings, which is an absurd statement. The quote given was, Black women are featured as exotic animals, like leopards. Never shown good example (813-830).A statement like this is entirely racial and stereotypical as well as close-minded against have of other minorities into the modeling world. As a matter of fact, The United States consists of a melting pot of race s, religions, and genetic make up. So, by making an agricultural statement that is very hypocritical in many senses. When a spring chicken girl sees a model in an advertisement and asks herself, What do I have to do to look like her? In addition, women are not as materialized, dehumanized, or objectified as they are overpoweringly depicted in Killing Us Softly 4.Jean Kilbourne tries to formulate a ridiculous persona of research that she complied about the direct relationship between the ideal image of women. This is exemplifies, and coincides with the way that men view women with higher standards, which directly sparks violence against women. The secern lies in the following quote It creates a widespread violence against women by turning a human being into a thing, which is the first measurement toward justifying violence against a person. (919-942). There is not binding information to musical accompaniment this research that Kilbourne is referring to and tends to have no a pparent correlation.She went on to say, This is the case with homophobia and terrorism. dehumanization means violence is inevitable (935-942). Respectively, these are all valid examples of groups of plenty that are alienated from society, certain people desire to inflict violence on them. However, once again the majority of women are not a part of those groups so this information essentially, remains irrelevant. In conclusion, many fallacies were present as a result of the statements made throughout the documentary.Jean Kilbourne tries to provide valid facts,research, and propaganda against the objectification, dehumanization, and role of women in advertisement. An example of a fallacy is the thought that only women closely related to the white ideal are considered beautiful and modeling material. Another example of a fallacy would be the creation of an ideal imagine of women through advertising, directly pushes violence against women. Although Kilbourne brought forth some apparent ly true information and concern up front, the majority of the information is careworn directly from her own emotions, views, and opinions.