Critical Evaluation of the Accenture on the Innovation Death Spiral Article

Critical Evaluation of the Accenture on the Innovation Death Spiral - Article Example Market evaluation at IBM limited may involve looking critically into the business environment to identify the needs and wants of the customers and come up with proper ways to meet the identified needs. It may further involve empowering employees through various methods such as providing them with train programs. Innovation may also be tracked by identifying whether the company is able to provide its employees with the necessary motivation to ensure the necessary job gets done as intended (Bessant and Tidd, 2013). Innovation at IBM limited may also be tracked via identifying the ability of the company to establish proper networks with customers, suppliers and all stakeholders. This means that for IBM limited to be successful it must be in opposition to establish clear communication networks. The networks may help to collect information regarding the market demand and look forward to how the identified needs could be met in a more effective and efficient manner. Finally, innovation may be tracked via the continuous search for the necessary advice that may help to keep the IBM limited from moving forward. This means that strong leadership may be required to lead others towards channeling their efforts toward realizing organization goals and objectives (Adair, 2009). The three most important approaches may be used to prevent IBM limited from moving towards the death spiral such approaches include; breakthrough, platform, and incremental innovations. Breakthrough innovation approach may be suitable for IBM limited given that it is a large organization that has large capital investments. This approach has been proved to be successful at Apple Company on it’s I pad brand. The second type of innovative approach that may be applied by IBM Limited may involve platform innovation.